Learning from doing
Community Engagement Course
New Media & PR
What do we do?
Community Engagement Courses at Rollins offer students opportunities to learn from doing. They are not only sitting in a classroom as in a traditional college class, they can also understand the course subjects from serving a local organization that is a community partner of the college. This semester we are working with the Hamilton Holt school at Rollins College to increase the brand awareness of the program and to increase the engagement level of Holt community to Rollins mission, events, and activities.
Below are sample blog posts crafted by students from the New Media and Public Relations class.
For New Media and PR class at Spring 2020, we worked with The Center for Health and Welling at Winter Park (CHWB) to conduct a series of online public relations effort for them. The goal of the collaboration is to help CHWB expanding the current customer demographics by reaching more college-aged potential customers. The PR projects within the course include:
- Conducting Qualitative and Quantitative Audience Analysis
- Constructing Blogposts Based on Students' Personal Experience at CHWB
- Creating Social Media Contents for CHWB to Attract Target Audience
- Creating YouTube Videos for CHWB that are Relative to Young Demographics