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RUONAN ZHANG

Learning from doing
Community Engagement Course
New Media & PR

What do we do?

Community Engagement Courses at Rollins offer students opportunities to learn from doing. They are not only sitting in a classroom as in a traditional college class, they can also understand the course subjects from serving a local organization that is a community partner of the college. This semester we are working with the Hamilton Holt school at Rollins College to increase the brand awareness of the program and to increase the engagement level of Holt community to Rollins mission, events, and activities.

Below are sample blog posts crafted by students from the New Media and Public Relations class.



Previous Project

For New Media and PR class at Spring 2020, we worked with The Center for Health and Welling at Winter Park (CHWB) to conduct a series of online public relations effort for them. The goal of the collaboration is to help CHWB expanding the current customer demographics by reaching more college-aged potential customers. The PR projects within the course include:
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- Conducting Qualitative and Quantitative Audience Analysis
- Constructing Blogposts Based on Students' Personal Experience at CHWB
- Creating Social Media Contents for CHWB to Attract Target Audience
- Creating YouTube Videos for CHWB that are Relative to Young Demographics

Sample Project Reports
Creative Videos
Social Media Gallery

Holting Hands: Collaborations Between Rollins Organizations and Holt Students

11/15/2020

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By Marie Carnavas
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Diversity is the first word that comes to mind when we think of the Rollins College Hamilton Holt School. The community welcomes a range of scholars, from undergraduate and graduate students to full time working professionals. Many Holt members have obligations outside of school, which can make it difficult to connect with the Rollins community.

This brings up the question: How can Holt students feel included within the larger realm of Rollins? We interviewed Holt professor, Dr. Stephanie Kincaid, to understand an inside perspective on the matter. “My impression is that most of my students only come to campus on the nights they have class,” said Dr. Kincaid. “Many of our students live or work 35-40 minutes from campus, so having them to come to campus for a reason other than class is a lot to ask.”

But, there are many ways for Holt students of all ages, backgrounds, and professional levels to participate in extracurricular activities at their own pace. Submitting writing pieces to clubs like the Sandspur, Brushing, or The Independent are great ways for students to engage with the community on their own time. “The Holt students I’ve worked with have been incredibly dedicated and passionate about their positions and stories,” said Zoe Pearson, an Assigning Editor at the Sandspur and LGBTQ+ Advocacy Senator for the Student Government Association.

In addition, the Center for Leadership and Community Engagement (CLCE) provides volunteering opportunities for students to participate in at their own availability. For example, the CLCE hosts an annual Immersion created specifically for Holt students. Immersions are events that allow students to travel outside of Rollins to assist in projects for community agencies. “Our office has a lot of flexibility and we understand the needs of Holt students 
sometimes vary from our CLA (College of Liberal Arts) students, so we are prepared to make adjustments as necessary,” said Sofia Macias, CLCE Office and Community Coordinator.

The current 2020-2021 SGA president, Manny Rodriguez, is a Holt student. We reached out to Rodriguez to gather insight on his experience as a Holt student involved in on campus organizations. “I have learned to really organize and work hard to make sure things are progressing and not falling behind,” said Rodriguez. Manny explained that balancing his responsibilities between home and student life has been a challenge. However, he encourages Holt students to get involved on campus. “I wouldn't be the person I am today if I didn't join the club, sports team, or organization throughout the years here at Rollins.” Manny is involved in many organizations on campus, including working with the CLCE to coordinate and lead a Holt Immersion 
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Rollins has an assortment of opportunities for students to get involved in the community, without having a regular time commitment. From writing for the Sandspur to volunteering with the CLCE, there are many organizations that encourage student involvement on a variety of levels. “I know the time commitment can be challenging, but I would encourage you to at least try it out and see if it's the right fit for you,” said Rodriguez. “I know there is always something that is meant for you.” With so many opportunities, Holt students can connect with the Rollins campus on their own terms.
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