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RUONAN ZHANG

Learning from doing
Community Engagement Course
New Media & PR

What do we do?

Community Engagement Courses at Rollins offer students opportunities to learn from doing. They are not only sitting in a classroom as in a traditional college class, they can also understand the course subjects from serving a local organization that is a community partner of the college. This semester we are working with the Hamilton Holt school at Rollins College to increase the brand awareness of the program and to increase the engagement level of Holt community to Rollins mission, events, and activities.

Below are sample blog posts crafted by students from the New Media and Public Relations class.



Previous Project

For New Media and PR class at Spring 2020, we worked with The Center for Health and Welling at Winter Park (CHWB) to conduct a series of online public relations effort for them. The goal of the collaboration is to help CHWB expanding the current customer demographics by reaching more college-aged potential customers. The PR projects within the course include:
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- Conducting Qualitative and Quantitative Audience Analysis
- Constructing Blogposts Based on Students' Personal Experience at CHWB
- Creating Social Media Contents for CHWB to Attract Target Audience
- Creating YouTube Videos for CHWB that are Relative to Young Demographics

Sample Project Reports
Creative Videos
Social Media Gallery

Environmental Wellbeing

4/19/2020

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by Samantha Anderson

The Winter Park Center for Health and Wellbeing believes that our environment affects our inner wellness as much as things such as physical health, spiritual health, social health, etc. In order to stimulate your senses and help you reconnect to the outside world, the center has built seven different gardens around their property, to encourage you to get outside and enjoy the fresh air, while re-centering yourself through an immersion into nature.
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​The gardens include the Welcome Garden, the Meditation Garden, the Terraced Garden, the Reflection Pool, the Aromatherapy Garden, the Bamboo Garden, and the Commons. The Welcome Garden is full of edible herbs and vegetables that are all used in the café. The Meditation and Bamboo Gardens, as well as the Reflection Pool, offer areas more secluded, to stimulate serenity and tranquility.
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​The Center also believes that the environment which you spend your time indoors is important as well, as in the Commons, offering a space for “both passage and place”, lined with tree-like columns, a canopy like ceiling, and a welcoming place for socialization or relaxation. There are plenty of places located within the center that will invoke a sense of peace within whatever space you are in.
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